Tag Archives: mountain marketing group

Bowling for Business: How to Up the Ante in Your Ad Campaign

Small business owners and nonprofit directors continue to invest despite the economy because advertising in virtually any form pays off. If you currently sell a product or a service to one or more people, you are already advertising, whether you realize it or not. Continue reading

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Bowling for Business: I Advertise, Therefore I Am

Looking back, I remain convinced my troubles were not the result of any mental defect or motor skill-related disability but simply a matter of perspective. I failed to trigger the sensors so they were not aware of my presence. Are potential customers aware of yours? Continue reading

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Bowling for Business: Business sucks? There’s an App for that.

At home, if I’m not checking available points in my Weight Watcher’s tracker, I’m logged onto Facebook, Twitter or LinkedIn, reading an iBook or eMagazine, playing Mahjong or balancing our checkbook with Quicken. At work, I’m almost always updating blog posts, tweeting on behalf of clients or evaluating website analytics. Continue reading

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Filed under Bowling for Business, marketing campaign, marketing on a limited budget, marketing when the sky's the limit, Mountain Marketing Group

Bowling for Business: Marketing Lessons from Oscar

Entrepreneurs who understand this concept are able to leverage it for increased brand name recognition, customer loyalty and, ultimately, higher sales. When we sign a new website client at Mountain Marketing Group, the first order of business is to create or refine the client’s logo and slogan since these steps are foundational to effective advertising and public relations. Continue reading

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Bowling for Business: Top 11 Marketing Tips for 2011

When it comes to business, I find it easier to establish innovative objectives. So please allow me a departure from my usual column-format to share what I believe to be the top 11 marketing strategies for the New Year. Continue reading

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Filed under Bowling for Business, Bowling on a Budget, Business Tips, Facebook, For Free, On a Limited Budget, public relations, Social Media, The Sky's the Limit, Twitter, websites

Bowling for Business: Holiday Gift-Giving—Think Outside of the Box

When it comes to sending a Christmas, Hanukkah or Kwanzaa greeting this year, I have one recommendation for you: make it count. Continue reading

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Filed under Bowling for Business, Bowling on a Budget, customer loyalty cards, For Free, On a Limited Budget, press releases, Uncategorized

Bowling for Business: Forget the Fine Print

When it comes to creating content for others to read, most business professionals write website content and brochure copy as if their readers have nothing but time. So, if you have something you want to say to current and prospective clients, customers, guests, diners or donors, eliminate the fine print. Continue reading

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Filed under blogs, Bowling for Business, Bowling on a Budget, Business Tips, For Free, Internet Marketing, marketing campaign, Marketing Plan, On a Limited Budget, press releases, Social Media, The Sky's the Limit, Uncategorized

Bowling for Business: The Pay it Forward Proposition

I propose you use whatever line of work you are in to pay it forward in your own little corner of the world. If you take the time to open your eyes, you’ll discover that opportunities abound. And they come at several different price-points. Continue reading

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Bowling for Business: Miscommunication Situation

Why would I share this humiliating story? Because the lessons I learned apply to successful networking for business:
1. Shut up and Listen.
2. Kill the Agenda.
3. Check your Six. Continue reading

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Filed under Bowling for Business, Bowling on a Budget, Branding, Business Tips, marketing campaign, public relations, Uncategorized, websites