Since the nature of a blog is to point to valuable content threads, found anywhere on the web, I’d like to provide my readers and clients with information about the most common question I recently hear, “What exactly is social media and how can I use it? Should I use it?”
The short answer is that social media is the new vehicle for communicating with any number of people. It’s pull instead of push, which means that content is not just pushed by editors to listeners and readers without an invitation.For this reason, some refer to it as “Invitation Marketing.” The longer answer is that, for the same reasons the practice of public relations was best left to professionals, so is social media. But if you want to handle it yourself, here are a few suggestions.
- Login and create a persona on several social media websites. Which ones? Take your pick. Some of the most popular are LinkedIn, MySpace, FaceBook, Diggit, Reddit, Flickr, Plaxo, StumbleUpon, Plaxo, Twitter and PhotoBucket. This list is by NO MEANS exhaustive. The number of social networking sites multiples by the millisecond. So try to choose the ones you find most convenient and most compatible with whatever product or service you are trying to sell.
- Keep your user names consistent from site to site. One of the main reasons for creating online personas is to boost search engine optimization. When meta crawlers search for the number of hits relative to your username, it will only tabulate consistent names. If your preferred username is not available on any one site, go to another. They are a dime a dozen. So it should not be difficult to find another suitable platform.
- Provide content. Make your point as quickly as possible. Then politely sign off.
To that end, let me take this opportunity to end my post. If you want to read some more suggestions about easily implementing social media, follow the leader.
There is Twitter, Facebook, Myspace, LinkedIn, Reddit, De Licious, Diggit, Flickr, Reddit, Plaxo, Spoke, Squidoo…a seemingly endless stream of sites all begging for my profile. Once upon a time, I didn’t even know what an Internet profile was. Now, I spend my days linking, clicking, posting, updating and tweeting. No sooner do I complete the list than the sites beckon me for more posts. When will it end?
Trying to follow streams of conversation on Twitter, at the time, was a bit like trying to watch Sabado Gigante on Telemundo for a gringa. A lot is apparently happening. But none of it makes sense to me.
